Story Map

Our story begins with King Louis XIV of France.

In his day, not only was he curious, he was also a coffee lover having tasted it on his many travels to Yemen. It was customary at the time in Yemen for the local noblemen and the European elite to indulge in coffee as an everyday pleasure. This ritual fascinated Louis with a feverish obsession and he wished to make this ritual part of everyday French culture.

So how does one procure a coffee tree from the Arabs, who jealously guarded their new discovery, from every leaving their country? A challenge, Louis took on gladly, but had to do so in secrecy.

A group of Dutch spies, owing Louis a favour, were summoned to steal, with much difficulty, a coffee tree. The tree was stolen from the Arabian port of Mocha and carried onto Java. It went by sea, to Holland and overland to Paris, into the hands of King Louis XIV.

Louis had the first greenhouse in Europe constructed to house the coffee tree, as the climate in France is unsuitable for growing coffee. In that greenhouse, under strict secrecy, the coffee tree flowered, bore fruit and became the single most important tree in the history of plantdom. Through botanical self-reliance, in that the coffee tree pollinates itself, many coffee trees were produced from this single tree in the greenhouse.

Now what to do with all these trees that could not be planted in the harsh climate of France. Louis realized that if he shipped these trees to lands under his control in Central and South America he could successfully grow the supply of coffee he so desperately wanted.

From that single coffee tree, billions of Arabica coffee trees growing in Central and South America, kick-started the coffee culture in France, ultimately spreading throughout Europe.

Throughout this entire process, King Louis XIV was adamant his strategy be a complete secret; as he was dealing with his friends, the Arabs, who would look no doubt unfavorably upon their relationship should they become aware of his actions. To navigate through this relationship, King Louis XIV swore all those involved to use a code name whenever referring to the work at hand.

That code name was: NOBLE TREE.

In honour of King Louis Nobel Tree efforts, we pursue European values and traditions that enhance coffee culture.

Our story is still being written, here in Calgary, Alberta

Nobel Tree Coffee Roasters
Hand Picked-Boldly Roasted